Brand Assets and Guidelines
Welcome to the our brand guidelines page. As an open collaboration platform, we encourage you to share our brand assets responsibly and help us communicate our identity effectively. Below, you’ll find resources and detailed instructions on how to use them.
Pivot logo
To maintain brand consistency, we've established guidelines for using our logo. Please adhere to these rules when using our logo. Be sure to only use the logo when referring to Pivot the company and the Pivot platform, not in reference to your own use of the Pivot source code.
Pivot symbol
The Pivot symbol should only be used in places where there is not enough room to display the full logo, or in cases where only brand symbols of multiple brands are displayed.
Usage guidelines
Don't alter the logo
Please don't distort, rotate, or change the colors of the logo.
Respect the space
Always give the logo some room to breathe. The empty space around the logo should be at least half the size of the logo itself.
Mind the size
Ensure that the logo is big enough to be clearly seen, but not so large that it overpowers your design.
Colors and typography
Our brand colors and typography are a crucial part of the Pivot identity.
Primary
Purple
RGB: 124 107 255
HEX: #7C6BFF
Orange
RGB: 254 111 74
HEX: #FE6F4A
Black
RGB: 28 28 39
HEX: #1C1C27
White
RGB: 255 255 255
HEX: #FFFFFF
Secondary
Green
RGB: 68 186 115
HEX: #44BA73
Blue
RGB: 107 175 255
HEX: #6BAFFF
Yellow
RGB: 254 193 74
HEX: #FEC14A
Grey
RGB: 44 44 56
HEX: #2C2C38
Grey
Grey 05
RGB: 207 206 218
HEX: #CFCEDA
Grey 04
RGB: 158 158 176
HEX: #9E9EB0
Grey 03
RGB: 111 111 129
HEX: #6F6F81
Grey 02
RGB: 63 63 81
HEX: #3F3F51
Use these colors sparingly and intentionally to specifically reference the Pivot platform or Pivot as a company.
Typography
We use the DM Sans font for headings and for body text. These fonts were chosen for their readability and modern aesthetic.
Heading
Line height and paragraph spacing for heading is 1.2 x font size
Name
Font Size
Line Height
Heading 1
Heading 1
40px
84px
Heading 2
Heading 2
26px
33px
Heading 3
Heading 3
20px
28px
Heading 4
Heading 4
18px
23px
Heading 5
Heading 5
16px
20px
Heading 6
Heading 6
14px
18px
Heading 7
Heading 7
12px
15px
Heading 8
Heading 8
10px
13px
Name
Font Size
Line Height
Extra Large Text
18px
28px
Large Text
16px
24px
Medium Text
14px
21px
Extra Small Text
12px
18px
Small Text
10px
15px
Body
Line height and paragraph spacing for body text is 1.5 x font size
Pivot's brand voice
Pivot is not just a SaaS tool; it's an open collaboration layer where dynamic communities, courses, projects, and teams can thrive. Our brand voice reflects this mission and vision.
When representing Pivot, use language that is:
Collaborative
We're all about bringing people together to work more effectively. Emphasize the community and teamwork aspects of Pivot.
Open
As an open platform, transparency and openness are our core values. Speak freely about Pivot's functionality and capabilities.
Innovative
We are constantly evolving and improving. Highlight the flexibility and adaptability of our platform.
Questions?
Pivot is not just a SaaS tool; it's an open collaboration layer where dynamic communities, courses, projects, and teams can thrive. Our brand voice reflects this mission and vision. support@pivot.app
By using the Pivot logos, colors, and voice, you agree to follow these guidelines. Please note that Pivot reserves the right to cancel, modify, or change the permission in these guidelines at any time at its sole discretion. Any use of the logo that does not comply with these guidelines is not authorized. Please keep in mind that Pivot trademarks apply to our brand and that the brand assets themselves are proprietarily licensed.
Thank you for helping us to maintain the integrity of the Pivot brand. Together, we can continue to foster dynamic collaboration across the internet.
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